Tune Talk, Malaysia’s leading digital-first, cloud-native mobile service provider, has collaborated with Mastercard to offer Mastercard ID Theft Protection™ to its subscribers, a service designed to help Malaysians safeguard their personal information as cybercrime and identity fraud continue to rise nationwide. This feature comes at a critical time. Malaysia recorded thousands of cyber and fraud-related incidents annually, with reported data theft cases increasing by more than tenfold year-on-year, while financial losses from online crimes have climbed into the billions of ringgits in recent years. As Malaysians become more digitally connected, protecting personal data has become an increasingly urgent concern.
Turning Awareness into Action on Digital Safety
Mastercard ID Theft Protection helps users monitor their personal information across the surface, deep, and dark web, providing real-time alerts when suspicious activity is detected. In the event of potential identity compromise, the service offers guided recovery steps to help users respond quickly and minimize impact.
With over 33 million internet users and more than 80% of Malaysians active on social media, the risk of personal data exposure has grown significantly alongside digital adoption. Identity theft and online fraud are no longer isolated incidents, but challenges affecting everyday digital life—from online banking to e-commerce and mobile services.
“Malaysians live, work, and transact in an increasingly digital world, but the pace of cyber threats has accelerated just as quickly,” said Gurtaj Singh Padda, Co-founder and CEO of Tune Talk. “This collaboration with Mastercard is about delivering practical protection—not just awareness—so our subscribers can enjoy digital convenience with greater confidence and peace of mind.”
Security That Fits Digital Lifestyles
Recent national figures show that reported data theft cases surged dramatically within a single year, underscoring how personal information is targeted at scale. At the same time, online scams and identity-related crimes have resulted in multi-billion-ringgit losses, affecting individuals across all demographics.
“Mastercard is dedicated to strengthening Malaysia’s digital ecosystem through innovative cybersecurity solutions and strategic collaborations. Globally, Mastercard’s cybersecurity and fraud-prevention solutions assess over 32 million risk events every day. Over the past three years, these solutions have helped prevent approximately USD50 billion in potential fraud losses by leveraging advanced AI to enhance threat detection and reduce fraud at scale. By collaborating with Tune Talk, Mastercard is committed to helping Malaysians safeguard their personal data, strengthen trust in digital services, and respond proactively to evolving cyber threats,” said Beena Pothen, Country Manager, Malaysia and Brunei, Mastercard.
How to Get Started
Tune Talk subscribers can browse and subscribe to Mastercard ID Theft Protection via the Tune Talk VAS page or directly through the Tune Talk app. The subscription, payment, and activation journey is fully digital and designed to be intuitive and seamless.
As cyber risks continue to evolve, Tune Talk’s collaboration with Mastercard reinforces its commitment to delivering not just connectivity, but safer digital experiences that meet the realities of modern life.
For more information, visit https://www.tunetalk.com/ or follow @TuneTalk on Facebook, Instagram, and X.
