No More Boring Data Plans – Games and Drama Are Now All at Your Fingertips
Tune Talk, Asia’s fastest-growing cloud-enabled telco, is proud to announce the launch of Games and Drama on the Tune Talk App, the country’s first-ever in-app streaming and gaming features by a telco. Fully integrated into the Tune Talk app, this entertainment hub allows users to watch dramas, play games, and earn rewards all in one place, with no extra downloads or logins required.
This entertainment-first milestone transforms the Tune Talk app into more than just a telco tool. It is now a digital playground where users can watch, play and earn Tune Talk Points for unlocking premium content and experiences. Whether the users are binge-watching on the LRT, beating game levels during their lunch break, or collecting points while on the go, it is a truly Epik entertainment experience – made possible in collaboration with our content partner, Jolibox.
The launch comes at a time when mobile entertainment is more relevant than ever. According to the Digital 2025: Malaysia report by DataReportal, 97.7% of the local population are internet users and there are 43.3 million cellular mobile connections in early 2025 – equivalent to 121% of the total population.[i] This underscores the nation’s readiness for integrated, app-based entertainment solutions.
To celebrate the launch, Tune Talk is offering one-month of free access exclusively to all subscribers, starting from the launch date. After the promotional period, Drama will be available for Epik 50+ subscribers, while Games will be accessible to both Epik 50+ and Epik 35+ subscribers.
“This is just the beginning,” said Gurtaj Singh Padda, Co-founder, Executive Director and Chief Executive Officer of Tune Talk. “We are not just concerned about how people connect seamlessly; we are also changing what they can do with that connection. With our entertainment hub packed with games and drama, we’re turning the mobile experience into something fun, interactive, and personal for everyone, while also doing our part for the nation by making entertainment easily accessible to the underserved.”
Games and Drama on the Tune Talk App seamlessly combines fun and functionality into a single app experience. Users can stream a curated selection of drama series on the go, while the games offer a variety of casual, no-download-needed games that are quick to play and easy to enjoy. To enhance the experience further, users can earn Tune Talk Points from every watch or play session, which can be redeemed to unlock content, skip ads, or enjoy exclusive in-app rewards.
Shawn Lim, Head of Marketing at Tune Talk, continues, “The entertainment hub transforms everyday connectivity into richer, more rewarding experiences. We have listened to our users, they want more engaging content, less friction, and seamless access. So, we delivered exactly that, straight into the app they already use every day.”
Jolibox – Powering the Entertainment Core
This game-changing in-app experience is made possible through a close partnership with Jolibox, a leading cloud entertainment platform that specializes in seamless content delivery and gamification. As Tune Talk’s main partner for both Games and Drama, Jolibox brings its technology and content expertise to power a truly integrated entertainment ecosystem.
“We are thrilled to collaborate with Tune Talk to bring this innovative experience to life,” said Jiayuan Mao, Director, Global Partnership at Jolibox. “At Jolibox, our mission is to redefine how people access and enjoy digital entertainment. By embedding our platform directly within the Tune Talk App, we’re breaking down barriers and making it easier than ever for Malaysians to watch, play, and be rewarded – all in one place.”
This initiative reflects Tune Talk’s long-term vision to become a lifestyle-first telco, leveraging cloud technology to deliver real value to modern users. Whether streaming or gaming, users can now unlock more by doing what they already love, all at their fingertips.
For more information, visit www.tunetalk.com/ or follow @TuneTalk on Facebook, Instagram, and X.
