Tune Talk is adding a touch of astrology to its mobile experience with the launch of Tune Talk NOVA, a new subscription feature now available in the Tune Talk App.
Across Asia‑Pacific, astrology and horoscope content has evolved into a mainstream digital lifestyle category, driven by deep cultural affinity alongside rising smartphone adoption. Industry research shows the region to be among the fastest‑growing markets for astrology and horoscope subscriptions, with daily readings, zodiac compatibility and personalised insights seeing high engagement, particularly among mobile‑first Millennials and Gen Z users. This shift highlights a growing expectation for value‑added, personalised experiences to be seamlessly integrated into everyday digital platforms.
The feature brings both Western and Chinese zodiac readings directly to users, delivering a quick, personalised AI‑driven daily forecast alongside their usual mobile services.
Your Daily Horoscope, On the Go
With Tune Talk NOVA, subscribers can access:
- Daily, monthly and yearly horoscope readings
- Western and Chinese zodiac profiles
- Shareable zodiac content
- Compatibility insights
Categories
Whether it’s checking your daily forecast before work or exploring compatibility with friends, NOVA is designed to add a light, engaging moment to users’ everyday routines.
To celebrate the launch, Tune Talk is offering first-time monthly subscribers one month of full NOVA access at no cost via auto-renewal. Charges will only apply from the second month onward, and users may cancel within the first 30 days to avoid any fees.
NOVA passes are available from as low as RM5 for a one‑day access, with monthly passes starting from RM8 depending on plan eligibility. NOVA is complimentary for Epik+ 50 subscribers, who, together with Epik+ 35 subscribers, can also receive 100 Tune Talk Points by checking their horoscope readings for three consecutive days.
Commenting on the launch, Gurtaj Singh Padda, Co-founder and CEO of Tune Talk, said, “We’re seeing a clear global shift towards personalised digital experiences that go beyond core utility. Services like astrology and daily guidance have become part of how users engage with wellness and lifestyle content on their mobile devices. With Tune Talk NOVA, we’re responding to that demand by offering a simple, value‑added feature that fits naturally into our subscribers’ everyday digital routines.”
