Nationwide initiative invites students to create their own Tune Talk ads, with RM10,000 in cash prizes and internships up for grabs.
Tune Talk recently announced the launch of Tune Talk NextGEN, a nationwide youth innovation initiative inviting Malaysia’s students to create their own AI-generated advertisements featuring the brand. Bold, loud, and unconventional, the campaign issues a simple challenge to the nation’s next creative generation: “Create an AI-generated ad that best represents Tune Talk.”
As a digital-first mobile brand built for young, connected Malaysians, Tune Talk is tapping into Gen Z’s growing use of AI for creative expression – to identify emerging talent while giving students real portfolio work and industry exposure.
Starting from 1 July to 30 November 2026, Tune Talk NextGEN is designed to discover, empower, and recruit Malaysia’s next generation of digital creators — turning students from passive audiences into active contributors to the Tune Talk experience.
“This generation doesn’t just consume content — they create it,” said Gurtaj Singh Padda, Co-founder and CEO of Tune Talk. “Tune Talk NextGEN hands them the mic, the canvas, and the AI tools they’re already mastering. We want to see Tune Talk through their eyes and in their voice — and along the way, discover real talent and give young Malaysians a genuine platform to be seen.”
A simple, social-first challenge
The mechanics are intentionally low friction. Students aged 18 to 25 are invited to:
- Create an AI-generated advertisement that best represents Tune Talk – a short video (under 60 seconds) or a static visual.
- Post it on Instagram, tag @TuneTalk, and use both hashtags: #TuneTalk and #TuneTalkNextGen.
Entries should blend AI-generated elements — visual, script, or voice — with a telco angle such as data, speed, or rewards. The challenge will also travel directly to students through Tune Talk’s nationwide university roadshow, where they can create and submit on the spot.
RM10,000 in prizes, plus a foot in the door
Three winners will share a total cash prize pool of RM10,000:
- Grand Prize: RM5,000
- 1st Runner-Up: RM3,000
- 2nd Runner-Up: RM2,000
In addition, all three winners will be offered an optional six-month internship with Tune Talk, opening a real pathway from creative challenge to career.
Throughout the campaign, three finalists will be shortlisted at the end of each month. Shortlisted participants will be contacted via Instagram DM and must securely provide a valid Student ID, IC copy, and signed Consent Form within seven (7) working days to verify eligibility. Winners will be selected by a Tune Talk panel based on a Creativity-Based judging framework and will be officially announced in November 2026.
Malaysia’s next creative generation starts here. Join the movement with #TuneTalkNextGen.
