Key Highlights: 

• A Malaysian First: Tune Talk launches Epik+ Family Safe at RM80/month, moving parental controls directly into the mobile network and setting a new national blueprint for family-safe connectivity. 

• Supporting National Online Safety Agenda: The cloud-native network solution empowers parents to enforce safety at the point of access, a timely capability as Malaysia strengthens its online safety codes. 

• Reflecting Real Parental Concerns: The Tune Talk Family Digital Confidence Survey reveals nearly 1 in 2 Malaysian parents rank age-inappropriate content as their top online safety concern, demanding practical, built-in tools for everyday parenting. 

From left to right: Jill Yeap (General Manager of Marketing, Tune Talk), Jay Pandey (Chief Technical Officer, Tune Talk), Gurtaj Singh Padda (Chief Executive Officer, Tune Talk), Sonia Ooi (Chief Financial Officer, Tune Talk), Nafis Nazri (Head of Product, Tune Talk) 

With children’s online safety now firmly in the national spotlight, Tune Talk is moving first to redefine the role of telcos in protecting young digital users and families, starting at the mobile network itself. The telecommunications operator today launched Epik+ Family Safe, the country’s first family mobile plan with integrated one-tap parental control enforced entirely at the network level.  

As the national conversation shifts toward restricting social media accounts to children younger than 16, parents are navigating a difficult balance: giving their children access to the digital world, while bearing the burden of managing safety app-by-app, device-by-device and through complicated settings. 

As part of Tune Talk’s continued evolution as a telco delivering value beyond standard connectivity, Epik+ Family Safe shifts parental control away from fragmented app settings and embeds it directly into the mobile network’s data pipe. With just one tap, parents can choose from three protection levels (low, medium, or high) and block content across up to 56 categories, adjusting the digital boundaries as their child grows. 

Built on Tune Talk’s fully cloud-native mobile network, and enabled in collaboration with Nokia, protection is enforced at the network layer rather than managed at the child’s device. This allows Malaysian families to benefit from a lower-friction approach, helping parents manage digital access without the added complexity of third-party tracking tools. 

“Mobile connectivity has become a child’s first passport to the internet, and that means the role of a telco must evolve beyond data, speed, and price to support how Malaysians live, learn, and interact in a digital environment. We want to lead from the front in showing what that can look like. Epik+ Family Safe is our proof, building practical support directly into the connection itself so families can navigate the digital world with greater confidence. Connectivity is where a child’s digital life begins, and we believe it is also where safety should begin,” said Gurtaj Singh Padda, Co-founder and Chief Executive Officer of Tune Talk. 

Tune Talk’s newly released Family Digital Confidence Survey reinforces this urgent local need. The research found that nearly 1 in 2 Malaysian parents (48.1%) ranked access to age-inappropriate content as their top online safety concern. Furthermore, more than 3 in 5 parents still feel unsure or lacking confidence in managing their child’s digital habits, signaling the need for practical support that fits into everyday family life. 

“Our findings show that Malaysian parents are already thinking carefully about how their children engage with the digital world. Parents are not looking to disconnect their children’s access; they want practical support to help them navigate digital life more safely. Epik+ Family Safe is Tune Talk’s contribution to that wider ecosystem, offering parents a layer of support directly within the connectivity experience,” Padda added. 

“Nokia is pleased to collaborate with Tune Talk on Epik+ Family Safe, a solution that showcases how our cloud-native Core network and integrated network intelligence enable powerful, network-level protection. By bringing parental control closer to the network, this initiative helps simplify digital safety and supports a more secure connectivity experience for Malaysian households,” said Ming Kin Ngiam, Head of Southeast Asia, Nokia. 

Designed for the everyday Malaysian family, Epik+ Family Safe brings together the connectivity essentials families need within a single, highly accessible prepaid plan at RM80 per month: 

• One parent line and one child line 

• 700GB of high-speed data with no Fair Usage Policy (FUP) restrictions 

• Integrated, network-level one-tap parental control with three protection levels 

• Personal Accident insurance coverage of up to RM500,000* 

To bring the conversation closer to the everyday realities of Malaysian homes, the event also featured a panel discussion on “Parenting in the Digital Age.” Moderated by Daphne Iking, the session brought together Dr. Shazril Shaharuddin, better known as Dr. Say, a medical doctor and daddy influencer; parenting expert Fhais Salim; and Jill Yeap, General Manager of Marketing from Tune Talk. The discussion reflected on the realities of setting boundaries, navigating online risks, and how families can build safer, as online safety becomes an increasingly important conversation for parents nationwide. 

Tune Talk Epik+ Family Safe is now available through the Tune Talk App, the Tune Talk website, and participating Tune Talk retail stores nationwide.